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KMID : 0387319980080020110
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Korean Journal of Health Policy and Administration
1998 Volume.8 No. 2 p.110 ~ p.126
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Determination of Strategic Business Units in the Health Promotion Service Areas of Health Center
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Lee Sun-Hee
Jo Hee-Sook
Park Young-Suk
Kim Han-Joong
Sohn Myong-Sei
Park Hye-Sook
Lee Jee-Jeon
Lee Sang-Wook
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Abstract
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Determining of Strategic Business Units in the organization is a major ctirical process for improving the organizational performance. On increasing the demands for extension in function of health center, many health centers are trying to provide the various services.
But most health center determined the kind and level of service without scientific considerations. The purpose of this study are to develope the model for determination of strategic business units in health center and to test the availability of implementation for it. Our model is rooted from the McKinsey matrix analysis of Product Portfolio Analysis which used widely in marketing field. We modified the evaluation criteria of the McKinsey matrix analysis for health care field appropriately. Our evaluation criteria are categorized into two concepts ; contribution of service, availability of service. At first, in terms of contribution of service, market size, market growth rate, needs and demands of regional people, existences of alternative services in region, correspondence with health policy. The other component, availability of service are included the availability of manpower, financial availability, the level of knowhow on service, acceptance of health care manpower.
In the result of analysis, we could conclude that antismoking and antialcoholics education program, health screening program are important strategically in that aspects of contribution and availability of services. Also, vaccination program is important in that aspect of service availability and diet and exercise program, health library are meaningful in the aspect of service contribution. Therefore, we think that efforts to investigate the evaluation criteria for priority setting or determination of service area in health center are useful challenges.
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KEYWORD
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contribution of service, availability of services, strategic service, health center
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